The SEO Marketplace- Get Started to the World of SEO

Jagdeep Bajwa / March 25, 2019

Running a successful business without a digital presence would be like driving a sports car without any gas cylinder. However, it’s quite challenging to make it big in businesses, especially when there is such stiff competition in this digital age.

So, are you new to SEO? Need to polish up your knowledge? Well, don’t panic! We’ve worked on a free resource library covering the fundamental strategies and key topics including Schema, sitemaps, SEO software, content audits, link bait, rich snippets, and lots more.

This is the biggest content project our team has ever worked on. And we hope you get a ton of helpful value from it.

All in all, this resource library contains over 4500 words, over 45 screenshots, as well as custom-designed diagrams, charts, and visuals. 

Have a look at the Full Breakdown

This resource library is broken down into 6 core topics:


  • SEO Fundamentals
  1. What Is SEO?
  2. Search Engine Ranking Factors
  3. SEO Friendly Web Design
  4. Choosing Keywords
  • Content Optimization Strategies
  1. Writing Content for SEO
  2. SEO Friendly URLs
  3. Internal Linking
  4. Semantic SEO
  5. Rich Snippets
  6. LSI Keywords
  • Technical SEO
  1. Website Architecture
  2. Sitemaps
  3. Crawl Budget
  4. Page Speed and SEO
  5. txt
  6. Duplicate Content
  • Link Building Techniques
  1. Broken Link Building
  2. Link Bait
  3. Resource Page Link Building
  4. Original Research and Data
  5. Evergreen Content
  • SEO Tools and Software
  1. SEMrush
  2. Ahrefs
  3. Yoast SEO Plugin
  4. Moz Pro
  5. Raven Tools
  • Advanced SEO Strategies
  1. Measuring SEO Results
  2. Content Gap Analysis
  3. Content Audits
  4. Building an SEO Team

SEO Fundamentals: Here’s the place you catch up on the basics of search engine optimization. You’ll basically learn what SEO is, the way it works, methodologies for finding keywords, tips for SEO-friendly web improvement, and much more things, essential for site improvement.


1. What is SEO?

Search engine optimization is an online marketing technique encourages you to acquire your site on the best web crawlers’ outcomes for a specific watchword.

  • Why is SEO important?

We hear these inquiries and comparative ones over and over. Along these lines, here is your answer…

  • Business SEO: The most effective way to drive highly converting traffic to your website.

In short- Search engine optimization (SEO) is a huge source of organic traffic.

In fact, here’s a breakdown of where most of the website’s traffic originates:


Search Engine Optimization

As should be obvious, almost 60% of all traffic on the web begins with a Google look. Also, in the event that you include traffic from other famous web indexes (like Bing, Yahoo, and YouTube), 70.6% of all traffic begins from these web crawler.

Two Key Parts of SEO
  • On-page SEO

On-page SEO is ensuring Google can discover your website pages with the goal that individuals can demonstrate your image or gave benefits in the list items. It additionally includes having significant, itemized, and helpful substance to the search queries you’re endeavoring to appear for.

  • Off-Page SEO

Off-page SEO techniques manage with trying to get other different websites to mention (and link to) your site.

The focal point of Off-Page SEO is to get backlinks from other websites (also known as “link building”).

2. Search Engine Ranking Factors

You may have perused that Google utilizes “200 Ranking variables” in their calculation.

Luckily, you don’t need to be a master to succeed with SEO. In fact, you’re better finding out about the little arrangement of positioning elements that have the greatest effect.

Here are the most essential ranking signals in Google’s algorithm (in 2019).

  • Content Quality

Quality and written plagiarism-free content are definitive, an ultimate ranking factor. You can have a website that is impeccably optimized for SEO; however, at any phase, if your content stinks, it just won’t rank.

Thorough Google needs content that totally answers ones’ questions.

That is presumably why one industry study found that longer content ranks above short content:

Useful TipEnsure that your content is thorough and complete with useful information. 
  • Fully Crawlable Page

If you want to get high-rank, it’s extremely vital for you that popular search engines like Google can fully crawl and index the content on your page.

Like you can see in the below-given image↓

And if they can’t access certain parts of your page, that’s going to hurt your search engine visibility too- Like↓

You can undoubtedly check if your page is completely accessible to web search tools utilizing the “URL Inspection” highlight in the Google Search Console:

Google Search Console


  • Number of Backlinks

A backlink is like a perk, a vote from another website.

Popular search engines like Google and Bing measure these helpful votes and use them to find out which page deserves to rank in the top 10 while searching.

To figure out exactly, see the below-given image:

  • Anchor Text

Top Search engines, especially “Google” uses anchor text to find out what a page is about, exactly. The anchor links tell search engines: “How other people are linking to this page with ‘backlinks’ anchor text.

Anchor Text

  • Keyword usage

It simply means- If you want to rank for a particular keyword, you need to use, in fact, you should put that keyword on your page. And the reason behind this fact is- without that keyword- Google won’t know about your provided services or products.

If still wonder how to do this in a proper manner, just observe the below-given image:

Need to get more and more information?

If so then take a glimpse at the below-given image illustrates the landing page of our site optimized around “Digital Marketing”.

Digital Marketing

As you can see that we use the keyword “Digital marketing” a few times. It helps us to promote our brand as well as services.

Note: Don’t go overboard and use a single keyword 100 times as it can work against your SEO efforts. Like: see the below-given image

So, these are the best and proven search engine ranking factors that you can consider to promote your brand across the world.

3. What is SEO Friendly Web Design?

SEO web design is one of the best practices of crafting or creating websites that are fully accessible, indexable and crawlable by popular search engines like Google.

  • Why Is SEO Friendly Web Design Important?

It’s quite simple:

SEO-friendly websites usually help to get more traffic. Of course, you put your users first; however, to get the most out of your website, you want to design and develop your website, by keeping the users and especially search engines in mind.

Learn More

Grab an Impeccable Website by Hiring Magento Web Development Services Providers

4. Choosing Keywords

Needless to say: Keyword research is the most important part of SEO as they can make or break an entire SEO campaign, without informing you.

So, remember if you want to succeed with SEO, you need to choose the right keywords.

Can’t decide- What are the “right” keywords, exactly? Just keep your reading…

  • How to Choose a Keyword

From competition to search volume, here’s a complete and exact process for finding the best keywords for SEO.

Step #1: You Can Create a Keyword List with Keyword Planner

Step #2: Find Low-Competition Terms

Here’s how it’s possible:

MozBar for Chrome: This free tool explains the keyword competition inside of the search results.

Step #3: Identify Search Volume

You can get the monthly search volume data anytime by using Google Keyword Planner.

Step #4: Assess Earning Potential

It’s one of the best things for a keyword to have lots of searches and low competition.

Step #5: Estimate Organic CTR

This step is all about figuring out how many searchers actually click on the search results.

Step #6: Choose Trending Keywords

At the last step, it’s time to see whether the keywords on your list are trending up or down. It all depends on your keywords. If you pick the right keywords that are growing in popularity then you can get more traffic from those terms over time.

Learn More: Social Media Trends To Watch Out In 2K19

  • Content Optimization Strategies

In this section, you’ll figure out how to optimize your site’s content in 2019, exactly. Plus, you’ll also see how to take advantage of “SERP Features”, like Rich Snippets.


1. Writing New Plus Quality Content For SEO

If you want content with high-rank in Search Engine i.e. Google, then you can’t just post or publish a simple or old content. Instead, you need to write a fresh and attractive content that’s specifically engineered for first page Google rankings.

2. SEO Friendly URLs

  • What are SEO friendly URLs?

SEO friendly URLs are that vital & useful links which are specially designed to meet the users’ needs as well as potential searchers.

Note:  URLs optimized for SEO tend to be short and keyword-rich.

  • Why are URLs important for SEO?

There are 3 key perks of URLs for SEO:

  • Improved User Experience

A well-crafted & useful URL provides an easy-to-understand indication of what the destination page will be about to both humans and search engines.

For example, see the below-given screenshot. In this image- the Icodebreakers URL below is what we usually call a “semantically accurate” URL which helps to accurately describe its destination).

Semantic URL Structure


  • Rankings

URLs are that minor plus important ranking factor that search engines use, while figuring out a particular page or resource’s relevance to a search query.

  • Links

In a pinch, helpful URLs can serve up as their own anchor text when copied and then pasted as links in forums, social media networks, blogs, or else online venues.

 3. Internal Links

  • What are the internal links?

Internal links are the hyperlinks which help to target at the same domain as the domain that the link exists on (source).

  • Why Are Internal Links Important for SEO?

Internal links are helpful links which help Google find, index and understand all of the pages on your website.

These types of links are useful for three reasons:

  • They allow users/ searchers to navigate a website.
  • They help establish complete information for the given website.
  • They help spread link equity-also known as ranking power, around websites.

4. Semantic SEO

  • What is Semantic SEO?

Semantic SEO is the process of building more meaning into the words you often use in your content.

This implies optimizing for the genuine purpose of your users, not just answering a simple query. It means you answer the first inquiry and then immediately answer the second, third, fourth, or fifth question right after that.

  • Why Is Semantic SEO Important?

Gone are the days, Google evaluated a page’s topic 100% based on keywords.


5. Rich Snippets

  • What are Rich Snippets?

Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data, information displayed. And this extra data is usually pulled from structured data found in a page’s HTML. (Common Rich Snippet types include reviews, recipes, and events).

In short: – The main benefit of Rich Snippets is – “An increased click-through-rate”.

  • Why are Rich Snippets Important?

The vast majority of Google search results display the same 3 pieces of data:

  • Title tag
  • Meta description
  • URL

Here’s an example:

Title Description


6. LSI Keywords

  • What are LSI Keywords?

Latent Semantic Indexing (LSI) Keywords are conceptually related terms that popular search engines like Google use to deeply understand content on a webpage.

  • Why are LSI Keywords so Important?

For today’s marketers, LSI keywords can bridge the gap between the way we’re creating content now and the way we need to do so in the future. In short- they give us a way to talk about the potential changes we need to make to our SEO strategies.

For example, if any search engine saw the keyword “Digital Marketing” or else ones over and over again, they’d say: “This page is obviously about digital marketing”.

  • Technical SEO

In this section, you’ll learn about Sitemaps, Crawl Budget, Website Architecture and much more. They’re all important tools for making sure that any top search engine can crawl and index your entire site. Plus, you’ll learn how to improve your site’s technical SEO.


Practically, Technical SEO is one of the most underrated parts of SEO. So, it’s very important for you to keep one thing in your mind i.e. if your technical SEO is out of the track, you won’t rank and then no matter how amazing or attractive your content is.

That’s why; to know all about the technical side of search, you need to understand key concepts like indexing, URLs, parameters, devices and much more.

This page contains a library of resources that help your content get found, crawled and indexed by any of top search engines.


1. Website Architecture

  •  What Is Website Architecture?

Website architecture refers to the way we actually structure a website to ensure we meet our business goals while delivering a great experience.

In short, Website Architecture explains how our website’s pages are actually structured and linked together. An ideal Website Architecture helps potential users and search engine crawlers easily find what they’re looking for on a website.

  • Why Is Website Architecture Important for SEO?

Here are the key reasons:

Reason #1: Fully-optimized website architecture helps all search engine spiders find and index all of the pages on your site.

If you have pages on your site that are several clicks from your homepage (or not linked from any other page at all), Googlebot will have a hard time to find and index those pages.

But if your site architecture is interlinked, search engine spiders can easily follow the internal links to 100% of your site’s pages. Since interlinking site architecture= Easy indexing.

Reason #2: An Ideal site architecture sends link authority around your website.

Reason #3: The right website architecture makes it easy for users/visitors to find what they need on your site which can indirectly help with your SEO.

2. Sitemaps

  • What Is a Sitemap?

A sitemap is basically a blueprint of your website that helps Google to find, crawl and index the entire content of your website. Sitemaps also tell (you can say inform) search engines which pages on your site are the most important.

Here, you can see four main types of sitemaps:

  • Normal XML Sitemap
  • Video Sitemap
  • News Sitemap
  • Image Sitemap

Why are Sitemaps Important?

The key reason behind the value of sitemaps is – popular Search engines such as Google, Yahoo and Bing use the sitemap to find different pages on your website. And if you want to know how this process works – you can see the below-given image:

Sitemap of Icode


3. Crawl Budget

  •  What is Crawl Budget? And why is it important for SEO?

Crawl Budget is the number of pages that Googlebot crawls and indexes on a website, within the given time.

  • Importance of Crawl Budget: If Google doesn’t index a page, it’s not going to rank for anything.

So if your number of pages exceeds your site’s crawl budget, you’re going to have pages on your site that aren’t indexed.

Besides this, here are a few cases where you want to pay attention to crawl budget:

  • You run a big site
  • You just added a bunch of pages
  • Lots of redirects

4. Page Speed and SEO

Page speed is basically taken the amount of time by a webpage to load.  A page’s loading speed is determined by several factors including a site’s server, page file size, plus an image compression.

Not only this, there are lots of different ways of measuring page speed.

Reveal the most common Factors:

  • Fully loaded page: This is the most straightforward way to determine how fast a page loads.
  • Time to the first byte: This feature measures how long it takes for a page to start the loading process.

5. Robots.txt

  • What Is Robots.txt?

Robots.txt is that file which tells search engine spiders to not crawl certain pages or sections of a website.

  • Why is Robots.txt important?

A few websites don’t require a robots.txt file because search engines can usually find and index all of the important pages on your website.

However, here are some main reasons that you’d want to try or use:

  • Block Non-Public Pages
  • Maximize Crawl Budget
  • Prevent indexing of Resources


6. Duplicate Content

  • What Is Duplicate Content?

Duplicate content is basically similar to that content which appears on other websites or on different pages on the same website.

  • How Does Duplicate Content Impact SEO?

Basically, Google doesn’t want to rank pages with duplicate content. In fact, Google tries hard to index and show pages with distinct, unique plus useful information. That’s why; if your site does not contain the complete information, it can ruin your search engine rank.

  • Link Building Techniques With Useful Resources

In this section, you’ll learn how to build links to your site by using white hat link building strategies & techniques such as Broken Link Building, evergreen content, original research, and much more


It’s no secret that link building is so vital for doing SEO.

And despite what you might have heard; there’s more to building links than “publishing great content”.

Instead, you need to actively build links to your site using a mix of content promotion and link building. And in this section, you’ll get access to white hat link building techniques that are working right now (in 2019).

Useful Resources

1. Broken Link Building

  • What is Broken Link Building?

Broken Link Building is aka Dead Link Building is the practice of building backlinks by replacing links to 404 pages with a working link to a target website.

2. Link Bait

  • What Is Link Bait?

Link Bait (you can call “linkbait” as well) is the process to create content that helps to attract backlinks. Some basic kinds of Link Bait content incorporate questionable substance, information, guides, and newsworthy pieces.

  • Why does linkbait work? 

Link Bait works because it’s designed to do ONE thing i.e. build backlinks.

In short, the vast majority of content attracts virtually zero links.

3. Resource Page Link Building

  • What is Resource page link building?

It is simply a page on a website that lists helpful links and resources for a particular topic.

In short, it is simply the process of creating backlinks from pages that have curated lists of links to external websites (resource pages).

  • Why Does it Work So Well?

The answer is simple- When someone adds your link to their resource page, your link makes their page better.

To understand how resource page link building work, exactly? Here’s an example:

So, if you have a resource that’s a great fit for your page, then you don’t need to twist one’s arm to get a link.

4. Original Research and Data

  • How Do Original Research & data help in link Building?

Here are three reasons that original research works great for link building:

  • Data helps bloggers and journalists back up their opinions and facts.
  • A research study is legit “unique content”. In simple words- data helps your blog stand out.
  • Finally, it gives news sites and a “plug and plays” story.

5. Evergreen Content

Evergreen content is that content which is always relevant—much like the way evergreen trees retain their leaves all year around.

  • Importance of Evergreen Content for SEO

Reveal three main reasons why evergreen content is the cornerstone of most people’s content marketing strategy:

  • Long-Term Value
  • Backlinks
  • Great for SEO
  • SEO Tools and Software – In this section, you’ll learn how to make your SEO campaigns more effective in today’s cut-throat world, by using popular SEO software platforms such as Ahrefs, Moz Pro or SEMrush.

If you want to succeed with SEO you need tools- and tools for keyword research; tools for link building; and tools to help you optimize your content.

Now the key question is: which tools are really worth it and how to use these tools to get higher rankings and more traffic?

Well, no need to worry about it. In this section, you’ll learn all about the most popular pieces of SEO software on the market right now.

1. SEMrush

  • What Is SEMrush?

SEMrush is a popular SEO software tool that helps to sell online visibility and marketing analytics software subscriptions.

Key Features:
  • Organic Research
  • Organic Search Positions
  • Traffic Analytics
  • Paid Search
  • Keyword Gap
  • Organic Research

The Organic Research works GREAT as it helps put SEMrush on the map. To use it perfectly, put a competitor’s website into SEMrush; as you can see in the below-given image:



And you get access to lots of insanely useful data; like


Here, you can see the complete breakdown of each of the metrics.

First up- you have “the keywords”:

Keyword Research


This image explains the complete sequence of keywords that a site ranks for.

Second, the traffic- it is an estimation of how much monthly traffic that your site gets from search engines like Google:

Traffic Research


It is not 100% perfect, but it’s a great way that helps you to benchmark your competitor’s SEO.

Finally, the metric that we and our professionals pay the most attention to- “Traffic Cost”:

Traffic Cost


Traffic cost helps to estimate- how much that site’s organic traffic is worth.

  • Organic Search Positions

Have a look at that all of the keywords which a site ranks for and the place where they rank:

Organic Search

This is the most important and helpful tool for keyword research.

Instead of using Google Keyword Planner, You get a list of amazing plus useful keywords presented to you on a silver platter:

Organic Search Positions


In short: Organic Search Positions is where we usually start the keyword research process. Even, unlike the most keyword research tools, this feature gives me a list of terms that I can easily rank for. Really Pretty cool!

  • Traffic Analytics

It is a very useful feature as traffic analytics gives you data on a sites’ overall website traffic (not just organic traffic from Google).

  • Paid Search

Most people use SEMrush for strictly for SEO campaigns. But maybe they didn’t hear about Paid Search which is actually a REALLY good PPC tool (especially when you want to copy a competitor’s keywords and ad copy).

To get a clear image- You can see in the below-given image

Paid Search


  • Keyword Gap

This feature shows you a list of keywords that LOTS of your competitors rank for. And when you find a keyword that multiple competitors rank for, you’ll know- it’s one you have good shot at ranking for too.

For example, when we put our two competitors into the tool, we found a bunch of really interesting keywords that hadn’t seen before by us.

Keyword Gap

2. Ahrefs

  • What Is Ahrefs?

Ahrefs is very important and helpful SEO software suite that contains tools for link building, keyword research, competitor analysis, and rank tracking plus site audits.

Ahrefs is a robust SEO tool which can help to:

  • Perform Backlink Audits: Auditing your existing link profile is a great first step for any new SEO campaign as it will give you the data- need to make an informed decision about your link profile.



  • Perform Keyword Research

Most of the people don’t think of Ahrefs as a keyword research tool. However, this tool has become one of the most popular for finding keywords and content ideas.

The below-given image explains to you how to do exactly that later on in this guide.


Keyword Research

  • Validate Keywords and Analyze Competitors

Finding keywords is quite an easy task, but the real magic you can see when you understand how to validate the keywords. In this manner, Ahrefs can help you achieve this goal.

Keyword Difficulty


  • Brand Management

Ahrefs gives you permission to set up alerts for keywords (branded or non-branded keywords. It’s really a powerful function for relationship building as well as brand management.

Wondered how it works? See in the below-given image:

Keyword Branding


  • Site Audits

Finally, Ahrefs now has a site audit tool that helps you in enhancing technical SEO performance.



So, try these some useful features and see how Ahrefs can be worth for your site.

3. Yoast SEO Plugin 

  • What Is the Yoast SEO Plugin?

Yoast SEO is a popular WordPress plugin that is specially designed to help webmasters to optimize their WordPress websites for search engines.

Key Feature:
  • Post and Page Optimization: This is the bread and butter of the Yoast plugin. In simple words, Yoast makes it easy to write title and description tags inside of WordPress pages and posts.

Yoast SEO


Besides, you can also see a “Snippet Preview” of how your page will look in Google’s search results:



In short, more and more WordPress themes let you write titles and Meta descriptions in your post and page editor. However, the nice thing about Yoast is that you can keep all of your page’s Meta info intact (even if you decide to change themes).

4. Moz Pro

  • What Is Moz Pro?

Moz Pro is a popular all-in-one SEO software suite that contains essential tools designed to improve search engine visibility. The important features include Link Explorer, Keyword Explorer and even Rank Tracker.

5. Raven Tools

  • What is Raven Tools?

Raven Tools is basically a technical SEO-focused software program that helps to focus on on-site audits, rank tracking as well as reporting.

Important Features:

  • Site Auditor
  • competitor Research
  • Backlinks Explorer
  • Keyword Research
  • Search Analytics
  • Google Analytics

So, try these useful tools to maximize your SEO performance. We assured that you haven’t seen in any other SEO tool.

  • Advanced SEO Strategies With 4 Useful Resources

In this section, you’ll learn loads of advanced strategies that you can use to take your SEO skills to the next level. Besides, you’ll also see how to scale your results and assemble an SEO team.


1. Measuring SEO Results

  • Why are measuring and tracking SEO results important?

The first and main reason behind the importance of these factors is- SEO is A LOT of work. That’s why; you need to know if all that work is paying off.

Second, the SEO results that let you know if you need to change your approach.

Best Practices
  • Organic Traffic
  • Keyword Ranking

2. Content Gap Analysis

  • What is Content Gap Analysis?

It is basically a process of evaluating existing content on a topic and discovering “gaps” in that content to improve upon.

  • Why Is Content Gap Analysis Important?

The main reason for the importance of content gap analysis is that it helps your content perform better- in terms of SEO and social shares.

That’s why; you should know that your content is better than what is out there… before you hit “publish”.

3. Content Audits

  • What Is a Content Audit?

A Content Audit is a process of evaluating existing content on your website plus finding that content which can be deleted, redirected or improved.

  • Why is Content Audits Important?

Just like with other SEO site audits, content audits help you improve your content marketing by:

  • Finding underperforming content
  • Enhancing content
  • Applying lessons & tactics learned to future content
  • Evaluating your top authors
  • Helpful Tool
Google Search Console

Search Console is great for analyzing which pages & keywords bring in the most traffic for you.

Google Console

4. Building an SEO Team

  • What’s Does an SEO “Dream Team” Look Like?

Be honest, there’s no single right answer to this question. Since, the exact makeup of an SEO team depends on your company, industry and the type of SEO approach you want to focus on.

  • What Do You Think?

We’d love to hear what you think about this new SEO Marketing Hub.

Let us know if you have any topics that you want to cover by us.

Learn More

How to Get ranked on Top in Google for Your Cleaning Business

SEO Service Company: Prominent Link Building Strategies for SEO 

How Shopify Theme Development Helps E-Commerce



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