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When I started this project in July, Products were not optimized to appear in search results for the targeted keywords. Title and description were not relevant to products. So, I first started with On Page optimization. My first step was to research for most relevant keywords for these products. After getting approval from client on these keywords we proceed with writing Title + description + bullet points and image optimization. My strategy involved the production and marketing of long-form content, product conversion optimization, long-tail keyword targeting and more numbers of reviews on the product.
After completing the on page optimization, I started working on off page SEO by which targeted products get traffic by generating back links from other related niche websites. Keywords get started to rank on Etsy as they got maximum traffic from the link building done for it. In off page optimization for these products, I have done different tasks i.e. blog comments, product sharing, wish-list etc. which helps to bring more traffic to product pages and bring these products in search results for targeted keywords.
Etsy keywords + Quality written content = Etsy SEO at it's finest
Client was looking for improvement in product ranking on Etsy.com and more numbers of conversions on his targeted products.
There were improvements in keyword ranking as well as the Product traffic which client needed from me. Targeted products traffic has increased almost 200% since the start of our Etsy SEO campaign. Within 4 months, organic conversions have jumped 300 percent.
There are lots of wall art and printing listings listed on Etsy and there is huge competition in this niche. It was a challenge to beat these listings which are already performing good on Etsy. I started with the ranking and got more high ranking as well more numbers of conversion on the targeted Etsy products.
I successfully met the challenge of improvement in keyword ranking, organic sales and five star rating on the Etsy products.
Below you can see the initial ranking status of the targeted keywords.
Letís have a look below:
|Etsy Products Listing and SEO||53 hours|
|July 2017 - Oct 2017||$7.00/hour|
|★★★★★ 5.00||$368.67 Earned|
|"Very dedicated. Excellent work!!"|
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