Planning the social media tactic entail the solid indulgence in terms of demographics, user base,business results and events. Even are you aware 35 million people view public Facebook events every day? Hence, it becomes prominent necessity to build the Facebook event to assure the visibility of business among the potential customers.
Facebook has more than 2.07 million monthly active users. Hence, there is no conjecture in the fact that, your business can attain the enormous attendees if you had opted for creating a Facebook event.
Thinking how can you initiate Facebook events prolifically? By reading or scrutinizing this blog post you will surely learn how to create, optimize and promote your Facebook event.
Incredible tips for building the beguiling Facebook event:
First and foremost, let’s take a look at the steps that come across while creating the Facebook event.
1. Engrave the captivating event name:
Since, there are only 64 characters make sure that your event name is short, accurate and catchy, to make every word worth. If you desire to create the eye-catching headline/ event that has potential to resonate with the reader, using title graders like CoSchedule’s Headline Analyzer ( Free), will surely assist you in staying ahead or apart from the crowd with an effectual title.
2. Add your location and Ensure that Facebook recognizes it:
Ensuring addition of location, while hosting the business or event, will surely assist in amplifying the growth. Your business address is basically the default location for the event (Defaulted by Facebook, for events in screenshots). If you are hosting, the event somewhere other than your business location, you need to add the address. When you start typing the address- Facebook will provide the automated location suggestions pinpoint your chosen address on the map.
3. Clearly set your start and end Time/ Date:
Event times automatically display in the time zone, but it is always advisable to mention the date, time and time zone in the event description.
4. Make use of attention-grabbing cover image
If you have an image or (you have skills and time to create one) give your event striking, compelling cover image to grab the attention of people in.
Visual elements like photos tend to get the higher engagement than the text-only posts, hence
assuring better chances of more people attending your event.
Even, if you don’t have the time to create the graphics, you can simply use free stock photo
website. You can even use Canva or PicMonkey to create something by yourself.
5. Choose appropriate category
Choosing the right category is always the key, in digital marketing. By specifying the right category, you are letting people, exactly what’s going on your event.
6. Add engaging wholesome descriptive description:
As a Facebook user, no one adores, finding notification about the event nearby and had no valuable information about it. Common question that arose in mind is- what really inspires me to go? Is the event of my interest?
Give your potential audience complete detail, they need to decide whether they should be the part of an event or not. Check out some things that you might be helpful in your event description
Who should come i.e. clearly explain the niche of the event
How participating in the event is helpful
Rules and guidelines such as dress codes etc for the event
Agenda of the event, if any
Precise Menu, service and pricing info.
Most importantly, don’t forget to check the grammar, as grammatical error will impart negative impact on the audience. Make use of free tools like Grammarly’s Chrome extension or Hemingway Editor to ensure that every description makes the sense and is easy to comprehend.
7. Add Keywords:
Adding focused keywords to your Facebook event, is the amazing way to drive enormous traffic having the same interest. Your focused keywords will aid Facebook to know, what the event is all about and who will be engrossed to be the part of it as per their interests.
8. Let people post on your event page :
Some business believes to moderate the comments on Facebook event pages i.e. no one is able to post on the page. Except your event page is controversial in some sort, moderating the page is an appalling idea.
If you let people comment on your page, they can fruitfully tag their friends assuring the splendid visibility of your event page. In-short it is completely free marketing for you, so never moderate your page and allow attendees to post on your event page.
9. Add Co-Hosts If Any to seize the interest of people:
If you have some musicians or artists at your event, or if you are collaborating with someone, prolifically add them as your co-host. They will also post on your page and will assist you in driving more people required for the overwhelming reach
So, have you published your event and thinking what next?
While your event appears for local Facebook users and is often recommended to the people based on their interest, you shouldn’t just post the event and then forget about it, you need to promote it prolifically for the splendid success.
How to promote Facebook event fruitfully
Take an initiative to share the event on your page to quickly remind, followers of the upcoming event. We will recommend you to do this twice a week, as more than that can deprive the promotions.
Generally, four weeks time is probably considered the best time of promotion for most of the events. You can even boost your event, if you are having the budget. All you need is to add in your targeting options and boost the post for a week or two.
Steps to boost your Facebook event
Choose an attainable goal
Find your target audience and goal
Set your bid and budget amount
Add relevant images
Write some fun content to remind people about the event
Check out the couple of other ways to promote your Facebook page:
Pin the post on Facebook page
Share the event on other social media channels
To retain the overwhelming exposure, you don’t only need to just go after new attendees with your event promotions but you also need to keep engaging with the people who are interested in the event to keep it fresh in their minds and aid in building the excitement.
You can ask people for queries, seek suggestion for agendas, simply ask icebreaker question in ongoing conversations or you can post sample products, menu items or services specifying sneak peeks of the event to maintain the hype in the audience.